Measurement
PPC attribution: four checks before comparing agencies
Use four checks to assess PPC attribution before comparing agencies: tracking quality, model choice, platform setup and data duties.
Section
Measurement
Measurement
Check what PPC agencies benchmark research can and cannot tell you
PPC benchmark studies from LocaliQ, Databox, GA4 and Microsoft can frame a range, but only your definitions, sample and date range make a figure safe to quote.
Measurement
PPC agencies reporting metrics: platform figures and client ledger evidence
A practical guide to the metrics PPC agencies report, from platform clicks and conversions to client revenue and margin, and why the two sets often differ.
Measurement
When to question your PPC agency's measurement and reporting
How to judge PPC agency measurement and reporting in the UK, from conversion tracking and Ad Rank to attribution models, dashboards and claims evidence.
Measurement
Nine measurement mistakes PPC agencies can introduce in paid search reporting
Nine measurement mistakes PPC agencies can introduce in paid search reporting, from vanity metrics to channel silos, with a checklist for advertisers.
Measurement
How to Set Up a PPC Agency Reporting Dashboard
Set up a PPC agency reporting dashboard with named tools, PPC metrics, data connectors, client layouts, refresh schedules and practical access controls.
Measurement
How to check PPC agency case studies from UK brands
How to check PPC agency case studies: named UK brand and agency examples, the metrics, dates and spend figures to request, and a five step test before you sign.