Audience research
Build a repeatable audience research method for UK paid search
A practical guide to PPC audience research: first-party sources, survey and interview methods, consent rules and a repeatable checklist for paid search teams.
Section
Audience research
Audience research
Why PPC agencies buyer personas need better data sources
Buyer personas for PPC agencies often rest on guesswork. This guide sets out which public data sources are worth using and how to keep personas current.
Audience research
How to run PPC agencies competitor research that stands up
A checklist for PPC agencies competitor research covering where to look, what to record, how to score rivals and the limits of what you can claim.
Audience research
Seven ways PPC agencies customer interviews sharpen paid search
Seven ways PPC agencies customer interviews sharpen paid search, covering consent rules, question design, coding findings and turning themes into campaign changes.
Audience research
PPC agencies survey tools and sources explained
A practical comparison of survey tools UK PPC agencies use for audience research, covering question design, data protection, panel sourcing and costs.
Audience research
How to build a PPC agencies target audience without guesswork
A practical method for building a PPC agencies target audience from official data, platform research and first-party signals, with a worked example in pounds.