Audience research
Paid search management: bilingual Cardiff campaigns
Paid search management for bilingual Cardiff campaigns: research Welsh demand, align ads with landing pages, and measure results by language.
Section
Audience research
Audience research
Build a repeatable audience research method for UK paid search
A practical guide to PPC audience research: first-party sources, survey and interview methods, consent rules and a repeatable checklist for paid search teams.
Audience research
Why PPC agencies buyer personas need better data sources
Buyer personas for PPC agencies often rest on guesswork. This guide sets out which public data sources are worth using and how to keep personas current.
Audience research
How to run PPC agencies competitor research that stands up
A checklist for PPC agencies competitor research covering where to look, which tools to use, what to record, how to score rivals and the limits of what you can claim.
Audience research
How customer interviews help a PPC agency shape paid search
A PPC agency can use customer interviews to choose paid-search samples, ask consistent questions, code buying themes and turn evidence into campaign changes.
Audience research
PPC agency survey tools and sources explained
A practical guide for PPC agency teams to survey platforms, named respondent panels, paid-search data sources, UK GDPR lawful bases and project costs.
Audience research
How to build a PPC agencies target audience without guesswork
A practical method for building a PPC agencies target audience from official data, platform research and first-party signals, with a worked example in pounds.