Rules and ethics
How to audit a PPC agency: an 8-point checklist for UK advertisers
Audit your PPC agency with an eight-point checklist covering VAT on management fees, ICO data rules, ASA standards and account access for UK advertisers.
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Rules and ethics
Rules and ethics
PPC agencies advertising rules in England explained
A checklist for PPC agencies advertising rules in England, covering the CAP Code, consumer law, data protection and platform ad policies in paid search.
Rules and ethics
When to put PPC agencies commercial contracts under legal review
A working list of the triggers that should send a PPC agency contract to a qualified adviser, covering English law, data protection, ad standards and CMA routes.
Rules and ethics
PPC agencies data protection duties rest on evidence and consent
A practical guide to the data and sources behind PPC agencies data protection, including UK GDPR lawful bases, ICO direct marketing rules and ASA evidence standards.
Rules and ethics
Who approves remarketing lists and ad copy at your PPC agency?
How England advertisers can build a PPC agencies disclosure policy that satisfies the ICO, the CAP Code and Google's ad rules, with an audit trail and glossary.
Rules and ethics
Five data sources behind PPC agencies UK regulations
Five data sources behind PPC agencies UK regulations: ICO lawful basis guidance, CMA consumer guidance, EU online advertising policy, PECR 2003 and the CAP Code.
Rules and ethics
PPC agencies rules and ethics: a compliance guide for England
How UK rules and ethics apply to PPC agency work in England: data protection, CAP code, platform policies, disclosure and client budget handling.
Rules and ethics
PPC agency red flags: 10 warning signs UK advertisers shouldn't ignore
Spot PPC agency red flags before you sign. UK advertisers should check ASA compliance, Google Ads account access, transparent fees, GBP reporting and VAT invoices.