Rules and ethics
What the CMA online advertising market study means for PPC agencies
PPC agency transparency now turns on the CMA online advertising market study: spend reporting, commission disclosure and substantiating performance claims.
Section
Rules and ethics
Rules and ethics
How UK GDPR and PECR consent rules change PPC remarketing
PPC agency teams face tighter UK GDPR and PECR consent rules for remarketing, customer match and conversion tracking. Here is how to comply.
Rules and ethics
How HMRC VAT and digital services tax rules affect PPC agency invoicing
Paid search management invoicing across the UK and EU turns on HMRC place of supply rules, reverse charge invoices and digital services tax.
Rules and ethics
Cross-border PPC agency guide from Belfast
How a Belfast PPC agency can manage campaigns in Ireland and Northern Ireland, with separate budgets, local advertising rules, VAT and consent requirements.
Rules and ethics
4 steps to check ASA and CAP Code rules for PPC ad copy
PPC agency teams can run four ad copy compliance checks against ASA and CAP Code rules on claims, pricing, testimonials and landing pages before launch.
Rules and ethics
How to check a PPC agency launch pack before you sign
A checklist for reviewing a PPC agency launch pack before signing: access routes, tracking proof, named owners, audit trails and contract terms to test.
Rules and ethics
How to audit a PPC agency: an 8-point checklist for UK advertisers
Audit your PPC agency with an eight-point checklist covering VAT on management fees, ICO data rules, ASA standards and account access for UK advertisers.
Rules and ethics
PPC agencies advertising rules in England explained
A checklist for PPC agencies advertising rules in England, covering the CAP Code, consumer law, data protection and platform ad policies in paid search.
Rules and ethics
When to put PPC agencies commercial contracts under legal review
A working list of the triggers that should send a PPC agency contract to a qualified adviser, covering English contract law, data protection, advertising rules and late payment.
Rules and ethics
PPC agencies data protection duties rest on evidence and consent
A practical guide to PPC agencies' UK data protection duties, covering lawful bases, consent, cookies, evidence, contracts and advertising rules.
Rules and ethics
Who approves remarketing lists and ad copy at your PPC agency?
A UK PPC agency policy should name who signs off remarketing lists and ad copy, set Google Customer Match checks, and keep an approval trail.
Rules and ethics
Five data sources behind PPC agencies UK regulations
Five data sources behind PPC agencies UK regulations: ICO lawful basis guidance, CMA consumer guidance, EU online advertising policy, PECR 2003 and the CAP Code.
Rules and ethics
PPC agencies rules and ethics: a compliance guide for England
How UK rules and ethics apply to PPC agency work in England: data protection, CAP code, platform policies, disclosure and client budget handling.
Rules and ethics
PPC agency red flags: 10 warning signs UK advertisers shouldn't ignore
Spot PPC agency red flags before you sign. UK advertisers should check ASA compliance, Google Ads account access, transparent fees, GBP reporting and VAT invoices.