Strategy
How PPC agencies channel strategy works explained
A comparison of how PPC agencies split budget between search, shopping and paid social, with questions to ask before you sign off a channel plan.
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Strategy
Strategy
When to start a PPC agency's ninety day plan and what data to gather
When to begin a PPC agency's ninety day plan, the reports to pull in the first fortnight, and the UK consent rules that shape the data you can use.
Strategy
Seven sections every PPC agencies planning template needs
Seven sections for a PPC agencies planning template, from objective and budget to measurement and review, plus a numbered build order and the evidence to cite.
Strategy
What a written PPC agency plan means for UK advertisers
How PPC agencies build a paid search strategy: objectives, budget splits, creative and measurement, with a numbered planning sequence for UK clients.
Strategy
Why a PPC agencies strategy framework keeps paid search honest
Use a PPC agency strategy framework to set objectives, allocate budget, define channel roles and measurement rules, and agree review dates.
Strategy
Six PPC agencies strategy mistakes and a rubric for English advertisers
Six PPC agency strategy mistakes, from spend-led objectives to rigid budgets and weak reporting, plus a weighted rubric for English advertisers comparing providers.