Foundations
PPC agency models: delivery risk and contract checks
A practical look at common PPC agency models, where delivery risk sits, and the contract and account checks UK advertisers can make before signing.
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Foundations
Foundations
Which PPC agency services earn recurring income
Recurring income comes from management retainers, feed upkeep and reporting. Which services a PPC agency sells repeatedly, and how buyer type shapes the mix.
Foundations
Build a demand case for PPC agency services using eight public data signals
Eight demand signals for PPC agency services in England, from IAB UK adspend data to Companies House filings, plus a worked example to size prospects.
Foundations
What England buyers should check before choosing a paid search agency
A foundations guide for England buyers of paid search management: scope, agency business models, demand signals, due diligence and PPC planning for 2027.
Foundations
Eight steps to build a PPC agencies market entry checklist
A practical market entry checklist for PPC agencies in England, covering demand evidence, the eight setup steps, claims rules and first-90-day pricing.
Foundations
How to read PPC agencies market size estimates for the UK
No official series reports the PPC agencies market size in England. Here is how the estimates are built, which sources count, and how to label a UK-wide total.