Topic
Measurement
A side-by-side look at the attribution methods PPC agencies use in England, what each one measures well, and the data duties that shape which model you can trust.
Measurement
PPC benchmark studies from LocaliQ, Databox, GA4 and Microsoft can frame a range, but only your definitions, sample and date range make a figure safe to quote.
Measurement
A practical guide to the metrics PPC agencies report on, separating platform figures such as conversions and impression share from a client's revenue evidence.
Measurement
How to judge PPC agency measurement and reporting in the UK, from conversion tracking and Ad Rank to attribution models, dashboards and claims evidence.
Measurement
Nine measurement mistakes PPC agencies make, from vanity metrics to channel silos, plus a checklist for English advertisers reviewing paid search reporting.
