Measurement
PPC attribution: four checks before comparing agencies
Use four checks to assess PPC attribution before comparing agencies: tracking quality, model choice, platform setup and data duties.
Topic
reporting
Measurement
Check what PPC agencies benchmark research can and cannot tell you
PPC benchmark studies from LocaliQ, Databox, GA4 and Microsoft can frame a range, but only your definitions, sample and date range make a figure safe to quote.
Measurement
PPC agencies reporting metrics: platform figures and client ledger evidence
A practical guide to the metrics PPC agencies report, from platform clicks and conversions to client revenue and margin, and why the two sets often differ.
Measurement
When to question your PPC agency's measurement and reporting
How to judge PPC agency measurement and reporting in the UK, from conversion tracking and Ad Rank to attribution models, dashboards and claims evidence.
Measurement
Nine measurement mistakes PPC agencies can introduce in paid search reporting
Nine measurement mistakes PPC agencies can introduce in paid search reporting, from vanity metrics to channel silos, with a checklist for advertisers.