Measurement
Check what PPC agencies benchmark research can and cannot tell you
PPC benchmark studies from LocaliQ, Databox, GA4 and Microsoft can frame a range, but only your definitions, sample and date range make a figure safe to quote.
Topic
measurement
Measurement
PPC agencies should report platform metrics beside client ledger figures
A practical guide to the metrics PPC agencies report on, separating platform figures such as conversions and impression share from a client's revenue evidence.
Measurement
When to question your PPC agency's measurement and reporting
How to judge PPC agency measurement and reporting in the UK, from conversion tracking and Ad Rank to attribution models, dashboards and claims evidence.
Measurement
How to spot PPC agencies measurement mistakes in your account
Nine measurement mistakes PPC agencies make, from vanity metrics to channel silos, plus a checklist for English advertisers reviewing paid search reporting.
Measurement
How should PPC agencies reporting dashboard be set up for clients?
A practical how-to for building a PPC agencies reporting dashboard that clients trust: metrics, data sources, refresh timing, governance and the mistakes to avoid.