Rules and ethics
4 steps to check ASA and CAP Code rules for PPC ad copy
PPC agency teams can run four ad copy compliance checks against ASA and CAP Code rules on claims, pricing, testimonials and landing pages before launch.
Topic
compliance
Rules and ethics
PPC agencies advertising rules in England explained
A checklist for PPC agencies advertising rules in England, covering the CAP Code, consumer law, data protection and platform ad policies in paid search.
Rules and ethics
When to put PPC agencies commercial contracts under legal review
A working list of the triggers that should send a PPC agency contract to a qualified adviser, covering English contract law, data protection, advertising rules and late payment.
Operations
How to check PPC agencies launch review claims against sources
A practical method for judging whether a PPC agency's launch claims rest on verifiable data or marketing copy, with a checklist on sources and consent.
Operations
Why UK PPC agencies need named account owners before choosing tools
How UK PPC agencies should run paid search delivery: ownership, workflow, quality control, compliance and reporting, with a glossary and questions for account leads.
Rules and ethics
Five data sources behind PPC agencies UK regulations
Five data sources behind PPC agencies UK regulations: ICO lawful basis guidance, CMA consumer guidance, EU online advertising policy, PECR 2003 and the CAP Code.