Foundations
Why PPC agencies business models shape what clients pay for
A comparison of the main PPC agency business models, covering how each earns money, who it suits and the trade-offs to weigh before you sign.
Topic
agency pricing
Foundations
Commercial opportunities for PPC agencies explained for agency owners
Paid search work in England now spans audits, feeds and reporting. Here is how PPC agencies commercial opportunities differ by buyer type and format.
Costs and pricing
Before you sign, check the PPC agencies hidden costs in the paperwork
PPC agencies hidden costs that buyers should check before signing, covering data licensing, tracking, media mix and the sources behind each figure.