Foundations
PPC agency models: delivery risk and contract checks
A practical look at common PPC agency models, where delivery risk sits, and the contract and account checks UK advertisers can make before signing.
Topic
agency pricing
Foundations
Which PPC agency services earn recurring income
Recurring income comes from management retainers, feed upkeep and reporting. Which services a PPC agency sells repeatedly, and how buyer type shapes the mix.
Costs and pricing
Before you sign, check the PPC agencies hidden costs in the paperwork
PPC agencies hidden costs that buyers should check before signing, covering data licensing, tracking, media mix and the sources behind each figure.