Rules and ethics
How UK GDPR and PECR consent rules change PPC remarketing
PPC agency teams face tighter UK GDPR and PECR consent rules for remarketing, customer match and conversion tracking. Here is how to comply.
Topic
UK GDPR
Measurement
PPC attribution: four checks before comparing agencies
Use four checks to assess PPC attribution before comparing agencies: tracking quality, model choice, platform setup and data duties.
Rules and ethics
PPC agencies data protection duties rest on evidence and consent
A practical guide to PPC agencies' UK data protection duties, covering lawful bases, consent, cookies, evidence, contracts and advertising rules.