Operations
how to build a PPC agency quality checklist with a visible audit trail
A working quality checklist for England teams judging PPC agencies, covering ownership, landing pages, mobile performance and the evidence behind each claim.
Topic
operations
Operations
Before you sign a PPC contract check the agency service standards
A practical guide to PPC agencies service standards in England, covering CAP Code duties, quality controls, response times and the evidence to see before signing.
Operations
Which team roles do PPC agencies need for paid search delivery?
A practical listicle on PPC agency team roles, with inclusion criteria, a decision table and the data sources that support delivery in the UK.