Topic

ICO

3 articles

Rules and ethics

PPC agency teams face tighter UK GDPR and PECR consent rules for remarketing, customer match and conversion tracking. Here is how to comply.

Editorial responsibility: Isla Clarke · October 13, 2026 · 9 min read

Rules and ethics

A practical guide to PPC agencies' UK data protection duties, covering lawful bases, consent, cookies, evidence, contracts and advertising rules.

Editorial responsibility: Amelia Mitchell · September 11, 2026 · 6 min read

Rules and ethics

A UK PPC agency policy should name who signs off remarketing lists and ad copy, set Google Customer Match checks, and keep an approval trail.

Editorial responsibility: Isla Clarke · September 11, 2026 · 5 min read