Rules and ethics
PPC agencies data protection duties rest on evidence and consent
A practical guide to the data and sources behind PPC agencies data protection, including UK GDPR lawful bases, ICO direct marketing rules and ASA evidence standards.
Topic
ICO
Rules and ethics
Who approves remarketing lists and ad copy at your PPC agency?
How England advertisers can build a PPC agencies disclosure policy that satisfies the ICO, the CAP Code and Google's ad rules, with an audit trail and glossary.