Rules and ethics
4 steps to check ASA and CAP Code rules for PPC ad copy
PPC agency teams can run four ad copy compliance checks against ASA and CAP Code rules on claims, pricing, testimonials and landing pages before launch.
Topic
cap code
Rules and ethics
How to audit a PPC agency: an 8-point checklist for UK advertisers
Audit your PPC agency with an eight-point checklist covering VAT on management fees, ICO data rules, ASA standards and account access for UK advertisers.
Rules and ethics
Who approves remarketing lists and ad copy at your PPC agency?
A UK PPC agency policy should name who signs off remarketing lists and ad copy, set Google Customer Match checks, and keep an approval trail.