Costs and pricing
How to build a PPC agencies budget template in four blocks
A working PPC agencies budget template splits media spend, agency fees, tracking and contingency, then sets out forecast sources and review cadence.
Topic
budgeting
Strategy
Seven sections every PPC agencies planning template needs
Seven sections for a PPC agencies planning template, from objective and budget to measurement and review, plus a numbered build order and the evidence to cite.
Costs and pricing
When to switch between PPC agencies pricing models
A comparison of PPC agencies pricing models, the evidence that justifies each, switching triggers to watch and a before and after view of what changes.