Costs and pricing
why a PPC agencies budget template needs named owners on every line
A working PPC agencies budget template splits spend, fees and tracking costs, then shows who owns each line. This guide sets out what to put in each tab.
Topic
budgeting
Strategy
Seven sections every PPC agencies planning template needs
Seven sections for a PPC agencies planning template, from objective and budget to measurement and review, plus a numbered build order and the evidence to cite.
Costs and pricing
When to switch between PPC agencies pricing models
A comparison of PPC agencies pricing models, the evidence that justifies each, switching triggers to watch and a before and after view of what changes.