Operations
How to switch PPC agencies without losing performance: UK checklist
Switching PPC agencies in the UK without losing performance: a step-by-step handover checklist covering account ownership, GBP billing and conversion tracking.
Topic
google ads
Tools and providers
PPC agency for lead generation: UK considerations
How to assess a UK PPC agency for lead generation, including consent, CRM tracking, channel choice and management-fee ranges.
Costs and pricing
PPC management costs for a small UK business and how to brief an agency
Illustrative PPC management fee ranges for small UK firms, common pricing models, five briefing steps and the tracking rules to consider before you sign.