Rules and ethics
PPC agencies data protection duties rest on evidence and consent
A practical guide to the data and sources behind PPC agencies data protection, including UK GDPR lawful bases, ICO direct marketing rules and ASA evidence standards.
Topic
data protection
Rules and ethics
PPC agencies rules and ethics: a compliance guide for England
How UK rules and ethics apply to PPC agency work in England: data protection, CAP code, platform policies, disclosure and client budget handling.